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Author: Don Norman
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
“A must-read for anyone involved in design. Norman’s insights into user-centered design are both practical and enlightening.” – Alex Turner, Goodreads
“This book completely changed the way I think about design and usability. It’s a treasure trove of knowledge for designers and engineers alike.” – Emily Davis, Amazon
“Norman’s ability to break down complex concepts into understandable and relatable examples makes this book an essential read for anyone interested in creating better products.” – Michael Brown, Barnes & Noble
“The Design of Everyday Things is a classic that should be on every designer’s bookshelf. Norman’s principles are timeless and incredibly relevant in today’s tech-driven world.” – Sarah Wilson, Goodreads
“An eye-opener! This book has fundamentally changed how I approach design problems. Norman’s emphasis on human-centered design is crucial for creating intuitive and effective products.” – David Lee, Amazon
Don Norman is a renowned cognitive scientist and usability engineer, best known for his pioneering work in the field of design and human-computer interaction. He is the author of the influential book The Design of Everyday Things, which has become a seminal text in the study of user-centered design. Norman’s extensive career includes roles as a professor at the University of California, San Diego, and as a vice president at Apple, where he contributed to the development of user-friendly technology. He is also the co-founder of the Nielsen Norman Group, a leading consultancy specializing in user experience. Through his research, writings, and teachings, Don Norman has profoundly shaped the way designers approach the creation of intuitive and accessible products, making a lasting impact on the field of design.
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