Discover “The Power of Moments” by Chip and Dan Heath. Learn how defining moments shape our lives and how to create more of them.
Author: Chip Heath, Dan Heath
Unexpected ideas are more likely to stick because surprise makes us pay attention and think.
“A must-read for anyone looking to communicate ideas effectively. The Heath brothers provide practical strategies that are both insightful and actionable.” – Sarah Thompson, Goodreads
“This book is a game-changer for marketers, educators, and anyone who needs to make their ideas stick. The principles are easy to understand and apply.” – Michael Lee, Amazon
“I was blown away by the simplicity and power of the concepts presented. ‘Made to Stick’ is a treasure trove of wisdom on how to make your message memorable.” – Emily Davis, Barnes & Noble
“The Heath brothers have distilled complex ideas into a highly readable and engaging book. It’s a must-read for anyone serious about effective communication.” – David Wilson, Goodreads
“An invaluable resource for anyone in the business of persuasion. The stories and examples make the lessons come alive and stick with you long after you’ve finished reading.” – Laura Martinez, Amazon
Chip Heath and Dan Heath are acclaimed authors and brothers who have made significant contributions to the field of business and communication through their collaborative works. Chip Heath is a professor at Stanford Graduate School of Business, where he teaches courses on business strategy and organizations. Dan Heath is a Senior Fellow at Duke University’s CASE center, which supports social entrepreneurs. Together, they co-authored the bestselling book Made to Stick: Why Some Ideas Survive and Others Die, which explores the principles of effective communication and why certain ideas succeed while others fail. Their work has been widely praised for its practical insights and engaging storytelling, helping individuals and organizations craft messages that are memorable and impactful. The Heath brothers’ contributions continue to shape the way people think about communication, innovation, and change management.
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