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Best Retail Industry Books

December 2024

Shoe Dog

In “Shoe Dog,” Phil Knight takes us on a thrilling journey through the early days of Nike. From his “Crazy Idea” to sell Japanese running shoes in America to the birth of the iconic swoosh, Knight’s memoir is a raw, honest look at entrepreneurship. His self-deprecating humor and vulnerability shine through as he recounts sleepless nights, near-bankruptcies, and the loyal “Buck” team that stood by him. It’s a story of perseverance, risk-taking, and the relentless pursuit of a dream that changed the world of sports forever.