To Sell is Human
In this eye-opening exploration, Pink challenges our preconceptions about sales, arguing that we’re all in the business of persuasion. Drawing from a rich tapestry of research and real-world examples, he unveils the new ABCs of moving others. It’s not just for traditional salespeople; teachers, entrepreneurs, and parents alike will find valuable insights. Pink’s engaging prose and practical advice make this a must-read for anyone looking to sharpen their persuasive skills in our ever-evolving marketplace.