Purple Cow
Seth Godin’s “Purple Cow” is a game-changer for marketers. It’s not just another business book; it’s a wake-up call. Godin challenges us to be remarkable, to stand out like a purple cow in a field of brown ones. His insights are sharp, his examples compelling. I found myself nodding along, scribbling notes in the margins. It’s a quick read, but the ideas linger long after you’ve finished. If you’re tired of blending in, this book might just be your ticket to standing out.