The Innovator’s Solution
In this groundbreaking follow-up to “The Innovator’s Dilemma,” Christensen and Raynor tackle the holy grail of corporate strategy: sustainable growth. Drawing on years of research and real-world examples, they offer a fresh perspective on disruptive innovation. I found their insights on customer segmentation particularly eye-opening. The authors’ accessible writing style makes complex concepts digestible, though I’ll admit I had to reread some sections to fully grasp them. A must-read for anyone looking to stay ahead in today’s rapidly evolving business landscape.