Creativity, Inc.
Creativity, Inc. is a captivating journey through the mind of Pixar’s co-founder, Ed Catmull. With candid storytelling and insightful anecdotes, Catmull reveals the inner workings of one of the world’s most innovative companies. I was particularly struck by his emphasis on fostering a culture of creativity and risk-taking. The book offers a rare glimpse into the challenges of managing creative teams, and I found myself nodding along with his observations about the delicate balance between art and commerce. It’s a must-read for anyone interested in leadership, innovation, or simply the magic behind Pixar’s beloved films.