Crossing the Chasm
Moore’s groundbreaking work delves into the treacherous gap between early adopters and mainstream markets in the tech industry. Drawing from personal experiences, he offers a roadmap for startups to navigate this perilous transition. His insights feel as fresh today as when first published, with vivid examples that resonate with anyone who’s struggled to scale a business. Moore’s conversational style makes complex concepts accessible, leaving readers feeling both enlightened and inspired to tackle their own chasms.