Built to Last
In “Built to Last,” Jim Collins uncovers the secrets of enduring greatness in business. Through meticulous research and compelling storytelling, he reveals what sets visionary companies apart. Collins’ insights challenge conventional wisdom, offering a fresh perspective on corporate success. His analysis of paired companies is particularly fascinating, highlighting the crucial differences between those that thrive and those that merely survive. This book isn’t just about business; it’s a blueprint for building something truly meaningful and lasting in any field.