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Author: Geoffrey A. Moore
Innovators and early adopters are willing to put up with a lot of bugs and glitches, but the early majority wants a complete solution.
“A must-read for anyone in the tech industry. Moore’s insights into the adoption lifecycle of new technologies are invaluable.” – Alex Turner, Goodreads
“Crossing the Chasm provides a clear roadmap for taking innovative products to mainstream markets. It’s a game-changer for startups and established companies alike.” – Lisa Chen, Amazon
“Moore’s book is a classic in the field of marketing and technology. His strategies for bridging the gap between early adopters and the majority are both practical and effective.” – Michael Brown, Barnes & Noble
“An essential guide for tech entrepreneurs. Moore’s analysis of market dynamics and customer segments is spot-on.” – Sarah Wilson, Goodreads
“I found Moore’s framework incredibly useful for understanding how to scale a tech business. It’s a timeless resource for anyone looking to grow their market share.” – David Lee, Amazon
Geoffrey A. Moore is a renowned author, speaker, and consultant, best known for his seminal work in the field of technology marketing and innovation. His influential book, Crossing the Chasm, has become a cornerstone in understanding how high-tech products achieve mainstream market acceptance. Moore’s insights into the technology adoption lifecycle have provided invaluable guidance to countless startups and established companies navigating the complexities of market entry and growth. With a background in English literature and an MBA from Stanford University, Moore has combined his analytical skills and business acumen to offer strategic advice through his consulting firm, Geoffrey Moore Consulting. His contributions to the field of technology marketing have earned him a reputation as a thought leader, helping to shape the strategies of some of the most successful technology companies in the world.
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