Hooked: How to Build Habit-Forming Products
Nir Eyal’s “Hooked” is a captivating dive into the psychology of habit-forming products. As a tech entrepreneur, I found his insights both fascinating and slightly unsettling. Eyal’s “Hook Model” breaks down how companies create addictive experiences, from triggers to rewards. It’s a thought-provoking read that left me examining my own relationship with technology. While some may find it manipulative, I appreciated Eyal’s emphasis on ethical design. A must-read for anyone in product development or curious about the apps we can’t seem to put down.