The Innovator’s Solution
In this groundbreaking follow-up to “The Innovator’s Dilemma,” Christensen and Raynor tackle the holy grail of corporate strategy: sustainable growth. Drawing on years of research and real-world examples, they offer a framework for creating disruptive innovations that capture new markets and redefine industries. I found their insights on customer segmentation particularly eye-opening. While dense at times, the book’s practical approach makes complex concepts accessible. A must-read for anyone grappling with innovation challenges in today’s fast-paced business world.