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Author: Nir Eyal
The more effort we put into something, the more likely we are to value it.
“A must-read for anyone in product development or marketing. Eyal’s insights into user behavior and habit formation are invaluable.” – Sarah Thompson, Goodreads
“Hooked offers a brilliant framework for understanding how to create products that people love and keep coming back to. It’s both practical and insightful.” – Michael Lee, Amazon
“Nir Eyal’s book is a game-changer for entrepreneurs and designers. It provides a clear and actionable guide to building products that stick.” – Emily Davis, Barnes & Noble
“This book is packed with real-world examples and actionable advice. It’s a treasure trove of knowledge for anyone looking to understand the psychology behind user engagement.” – David Wilson, Goodreads
“Hooked is an essential read for anyone looking to create products that have a lasting impact. Eyal’s Hook Model is a powerful tool for driving user engagement.” – Jessica Martinez, Amazon
Nir Eyal is a renowned author, entrepreneur, and behavioral design expert, best known for his influential work on habit formation and consumer psychology. With a background in psychology and business, Eyal has dedicated his career to understanding the intersection of technology and human behavior. His seminal book, Hooked: How to Build Habit-Forming Products, has become a cornerstone in the field of product design, offering valuable insights into how companies can create engaging and addictive products. Eyal’s work has not only guided countless startups and established companies in developing user-centric products but has also sparked important conversations about the ethical implications of persuasive technology. Through his writing, speaking engagements, and teaching, Nir Eyal continues to shape the future of product design and behavioral science.
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