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Author: Roger Fisher, William Ury
Be hard on the problem, soft on the people.
Roger Fisher, William Ury
“A must-read for anyone involved in negotiations. Fisher and Ury provide practical strategies that are easy to understand and implement.” – Sarah Thompson, Goodreads
“This book transformed the way I approach conflict resolution. The principles of ‘Getting to Yes’ are applicable in both professional and personal settings.” – Michael Brown, Amazon
“An invaluable resource for improving communication and achieving mutually beneficial agreements. Highly recommended!” – Emily Davis, Barnes & Noble
“Fisher and Ury’s method of principled negotiation is a game-changer. This book is filled with real-world examples and actionable advice.” – David Wilson, Goodreads
“I found ‘Getting to Yes’ to be incredibly insightful. It offers a clear framework for negotiating without compromising on core values.” – Linda Martinez, Amazon
Roger Fisher (1922-2012) and William Ury are renowned experts in the field of negotiation and conflict resolution. Roger Fisher was a professor at Harvard Law School and the founder of the Harvard Negotiation Project, an initiative aimed at improving the theory and practice of conflict resolution. William Ury is a co-founder of the Harvard Negotiation Project and a distinguished author and mediator. Together, they co-authored the seminal book Getting to Yes: Negotiating Agreement Without Giving In, which has become a cornerstone in the study of negotiation. The book introduces the concept of principled negotiation, a method that emphasizes mutual gains and collaborative problem-solving. Their work has profoundly influenced both academic research and practical applications in diplomacy, business, and personal negotiations, making significant contributions to the field of conflict resolution.
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